Experience:

Iā€™ve been deeply immersed in the creative industry for longer than I care to admit. Working in creative agencies big and small, Iā€™ve dabbled in every sector from FMCG to Finance, Luxury Automotive to Healthcare and Real Estate.

My true passion lies at the intersection of the physical and digital worlds, using design psychology to blend user experience, strategy, and design thinking to create experiences that are simple, functional, and above all, super fun!

Available September

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Available September 怰ļø

Roles:

Experience Creative Lead 

Feb 2022 - Current

As the Creative Lead defining the Experiential and Brand side of Koffeecup, I led the conceptualisation and execution of the Paris 2024 VR Experience. Working with our partner agency TBA, I focused on maintaining high standards of design excellence and user experience, which has been key to driving the success of our projects and enhancing Koffeecupā€™s reputation.

Digital Creative Lead

Feb 2022 - Jan 2024 - Perm

Driving shotgun for the digital team, working along side the Creative Director, I led the creation and implementation of innovative UX/UI projects that balanced creativity with practicality. Collaborating with Landorā€™s diverse internal teams, I ensured our digital design strategies aligned with Landorour overall brand goals.

Creative Lead

Dec 2020 - Feb 2022 - Perm

As a Lead UX/UI Designer at EngageWorks, I immersed myself in a fast-paced and highly agile agency, collaborating with a small but dynamic team that consistently punched above its weight among larger agencies. EngageWorks, a creative technology agency, focuses on crafting both physical and virtual brand experiences that captivate and inspire.

Experience Architect

Oct 2020 - Dec 2020 - Contract

A short but impactful freelance stint with the UX team at Rehab, where I collaborated on mobile app projects for industry giants such as Nike, GSK, HSBC, and LG. This experience not only broadened my skill set but also allowed me to navigate the unique challenges of each brand, showcasing my adaptability and commitment to delivering high-quality UX solutions in a fast-paced, freelance environment.

Digital Creative Lead

May 2015 - Sept 2020 - Perm

Creative Lead for the Digital Automotive Team, developing transformative projects for clients such as Jaguar Land Rover, Ford, and Rolls-Royce. My primary responsibility involved overseeing all digital content across automotive accounts, ensuring a seamless integration of creative vision and brand objectives. Beyond the automotive team, I collaborated with the new business and core creative teams, contributing to diverse projects for global brands like Samsung, Vodafone and Shell.

Digital Art Director

Sept 2011 - Dec 2013 - Perm

As a Senior Digital Designer, my focus and responsibility revolved around key client accounts, notably Coca-Cola, Lurpak (Arla Foods), and Hyundai. Reporting directly to the Creative Director, I played a key part in designing and directing digital content across the creative teams, ensuring a cohesive and impactful brand representation.

Digital Designer

Mar 2002 - Sept 2011 - Perm
Bristol

Formerly Carlson Marketing based in Bristol, I made my initial mark in the creative industry as a mid-weight digital designer at CMG. Working on impactful projects for iconic brands such as Anchor, Lurpak, Guinness, PostOffice, and Johnnie Walker, I delved into the dynamic landscape of digital design. Notably, my creative contributions to the Cravendale 'The Cows Want it Back' online campaign earned me a Gold FAB Award for best online campaign.