Inside Rolls-Royce
A tailor-made digital experience for an exceptional brand
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Every Rolls-Royce is like a work of art: unique, beautiful and highly collectible. But unlike a museum, seeing, getting close to, or even stepping into one is usually reserved for a select few.
Following the hugely positive reaction to a television documentary about the brand on Channel 4, Rolls-Royce grasped that the interest in the craftsmanship went beyond their usual customer base.
And so, they put together an exhibition in the Saatchi Gallery that veered more towards art than the brand experience.
As one of my first major projects at Imagination (and a personal favourite of mine), I was brought in as senior designer to help develop a digital way-finding solution to the event.
Digitally enhanced.
Combining state-of-the-art, micro-location technology and a design language, ‘Inside Rolls-Royce’ delivered a multi-sensory interactive experience. Exhibits were brought to life on visitors’ smartphones and tablets using iBeacon technology. Guests enjoyed a taste of the enormous scope for personalisation afforded to every Rolls-Royce customer through the brand’s pinnacle bespoke programme.
“A phenomenal Rolls-Royce exhibition at the Saatchi Gallery”
Make yourself at home
Come on in and take a look around. Here’s a short walk around promo of the event back at the Saatchi Gallery.
My role
As lead digital designer, I worked closely with a team of UX designers, developers and strategists to produce the digital offering throughout the experience.
This included the iOS app interface, host registration app design and iBeacon way-finding experience.
