Range Rover Evoque Launch App
Coming to you live, from everywhere.
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The brief
How do we convert the āliveā launch experience into a product that exists beyond the launch event?
The entire experience was live streamed and the highlight of the evening was a dramatic choreographed driving sequence involving a complex set of obstacles and gigantic LED screens forming a dynamic backdrop, celebrating the unique urban culture of cities across the world.
The launch of this highly-anticipated luxury compact SUV took place in the creative cultural hub that is East London's Brick Lane, in front of a live audience.
Live from your living room.
How do we convert the āliveā launch experience into a product that exists beyond the launch event?
This took the form of two products. An IOS/Android mobile app developed in conjunction with the launch event, and a VR/AR experience that allowed customers in all Land Rover retailers globally to view a 1.1 scale virtual car model and explore the new Evoque interior and key features.
Relive the reveal
As an intro to the app experience, we created a CGI version of the reveal. This gave us platform to introduce the Evoque, before diving straight into the
Developing user journey maps
Storyboard sketches
